Of note: U.S. DOD Strategic Communication: Integrating Foreign Audience Perceptions into Policy Making, Plans, and Operations
June 1, 2012
The U.S. Department of Defense (DOD) recognizes that everything it does communicates a message, from having soldiers distribute soccer balls in conflict zones to scheduling joint exercises off the coasts of foreign nations. However, DOD officials stated that the department has struggled for several years to strategically align its actions with the messages it intends to communicate to foreign audiences—an effort that is also referred to as strategic communication.
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